• Contact
  • About
  • ISSN 3049-9747
  • Authors and editors
NEWSLETTER SIGN UP
Sussex Bylines
Advertisement
  • Home
  • Politics
  • Environment
  • News
  • Business
  • Community
  • Sussex
No Result
View All Result
  • Home
  • Politics
  • Environment
  • News
  • Business
  • Community
  • Sussex
No Result
View All Result
Sussex Bylines
Home Community Culture

A new chapter for Pooh’s forest home – but will it end well?

Ashdown Forest – home of Winnie-the-Pooh – attracts two million visitors a year. Yet the future of this Sussex gem is under threat

Elizabeth Riminton-Drury by Elizabeth Riminton-Drury
21-08-2021 16:59 - Updated on 05-01-2025 17:56
in Culture, Environment
Reading Time: 11 mins read
A A
A view of Ashdown Forest. A wide mown area continues into the distance. It is bordered by trees and ferns. in the foreground is an old tree trunk lying on its side

View from Ashdown Forest's Old Lodge Nature Reserve by Brian Toward -"148 sussex Old Lodge Nature Reserve" by histogram_man is marked with CC0 1.0

For our first ever issue in August 2020, Elizabeth Riminton-Drury wrote about the Ashdown Forest’s looming funding crisis due to Brexit and the consequent loss of crucial EU funding. A year later, the beloved Sussex forest has a new visionary CEO, and the author has herself recently been appointed as a Conservator. But, she warns, despite the passion and enthusiasm of those charged with its management, the iconic woodland home of Winnie-the-Pooh is still under threat because it remains desperately short of the basic funding needed to maintain and conserve it…

Our famous Ashdown Forest – Sussex beauty spot, nature site, and home to Winnie–the-Pooh and friends – is still teetering on the brink of survival. Despite a reprieve from the UK government, which is currently replacing the EU nature conservation funds that stopped after Brexit, the Forest’s promising new chapter of development is at risk. This is due to the still-acute lack of funding needed to maintain the Forest as a safe and welcoming place for its many visitors.

Picnics to Poohsticks

My own fond memories, of walking – both with dogs and children – and riding over the Ashdown Forest for the past 23 years, are not only shared with a few locals like me. The forest is visited by over 1.5 million people every year.  And this number was probably nearer two million during the Covid lockdowns, when walking in nature helped keep people sane in the face of such difficult times.

Tourists on the famous "Poohsticks Bridge" in the Ashdown Forest, Sussex
Tourists in pre-Covid times on the famous “Poohsticks Bridge” – photo by Miranda Ash2006 is licensed under CC BY–NC 2.0

This means an average of 4,000 people visit the Forest every day, including: dog walkers, picnickers, horse-riders, family day-trippers, bird watchers, joggers, and Winnie-the-Pooh fans eager to locate the famous bridge and play “Poohsticks”.

A walk anywhere on this ancient area of open heathland, woods and streams is a tonic. There are spectacular open views across Sussex woodlands to the North, and towards the Downs in the South. And the Forest is home to a large variety of wildlife, including deer, rare birds such as the nightjar, and various wildflowers including the well-known bluebells that carpet the woods each Spring.

Conservation status

The Forest’s high-level status as a national and European conservation site is mainly due to its large area of lowland heathland, which not only supports much of the protected wildlife, but also provides a natural water filtering and cleansing service for the local environment.

Bluebells in the Ashdown Forest – photo by Elizabeth Riminton-Drury

This is a treasured space, loved by all, from local residents to the many international fans of A. A. Milne’s famous fictional characters. It is also a piece of our cultural history.

Created as an enclosed medieval hunting playground for kings, it survived as a protected common space due to the efforts of the forest ‘Commoners’, whose fierce defence of their rights to keep the land intact and for public use saw off multiple attempts over the centuries by various Lords of the Manor to split it up. There are still over 700 ‘Commoners‘ today who retain their (largely unused) rights to graze livestock, and cut wood and bracken, and who have a truly special relationship with the Forest.

CEO James Adler

Now, in the latest chapter of the Forest, there is a new breath of fresh air in the form of its recently appointed CEO, James Adler. James has a broad and outstanding vision for the Forest and is determined to rise to the challenge of balancing its internationally protected status as a nature site with the pressure from the millions of visitors who flock to enjoy this beautiful AONB – the largest public green space in the South East of England.

Headshot of James Adler, who became the new CEO of the Ashdown Forest in early 2021
Above: James Adler, who became the new CEO of Ashdown Forest in early 2021 – Photo c/o Ashdown Forest

James foresees it ultimately becoming a National Nature Reserve – like the South Downs – and remaining at the same time a brilliant and welcoming place to visit, with a dedicated visitors’ centre to welcome people and give information, such as on the various walks, what wildlife to look for, or safety with dogs.

Funds from 2026

He is already forward planning for the Forest to receive the next round of UK government funds for nature recovery, starting in 2026, and is reaching out to local landowners and farmers to create a ‘Land Recovery’ network of environmentally sustainable land which will contribute to nationwide nature and wildlife networks.

A fox by a stream in the Ashdown Forest
Fox by “stream through Ashdown forest” by Steve Slater (used to be Wildlife Encounters) is licensed under CC BY 2.0

In his first six months as CEO, James says he has been struck by the Forest’s special place in people’s hearts and he speaks of it being “a space that lives and breathes and speaks with voices old and new” as part of a strong local community, as well as the wider cultural fan base of visitors from all parts of the UK and the world.  

What price nature?

He is realistic, however, about the challenges of ensuring the Forest is protected for future generations, and that realising his inspiring vision won’t be easy. The most pressing problem facing him and the Forest’s management Board of Conservators is financial.  In his frank words: “the Ashdown Forest is desperately short of funds”.

The current UK government funding which replaces the former EU grant covers the work needed for nature conservation, but it doesn’t pay for the day-to-day maintenance of the Forest as a safe and welcoming public amenity. 

More heath than forest: Many visitors are surprised to find that the Ashdown Forest is not just woodland – but in fact, it is meant to be a combined habitat of 60% heathland and 40% woodland. Ensuring that this balance is maintained is an essential part of its conservation.
Above photo credit: “Ashdown Forest View” by Tom Lee tsbl2000 is licensed under CC BY-ND 2.0

There are significant costs involved in providing the necessary services, which include: a 24-7 emergency ranger service to respond to deer collisions, dogs or riding incidents; upkeep and repairs to the 47 car parks and countless paths and bridleways; safety measures to avoid forest fires; attending to grazing cattle and sheep; and clearing up fly-tipping and litter. The list goes on.

Less from council

Until recent years, East Sussex County Council (ESCC) paid the deficit in the annual budget, following the 1974 Act of Parliament that governs the Ashdown Forest. 

It is widely assumed that ESCC and other local Councils fund the Forest today – but sadly this is no longer true.  Swingeing budget cuts to all local authorities led to ESCC drastically reducing its contributions – from nearly £200,000 a year to just £30,000 per year in 2019, after which they then cut all funding completely.  A “one-off” extra emergency payment by ESCC was agreed last year after Covid restrictions cut off fundraising activities and vastly increased the public use of the Forest.

Two people and a dog walking in the Ashdown Forest
Sussex locals dog-walking in the Ashdown Forest – photo by Mark Riminton

However, there is no Council commitment to any further payments to help the Forest, not even to cover the missing £120,000 that’s needed to cover the running costs for this year alone. And this shortfall would be just to keep the Forest running, it does not allow for any improvements.

A new fundraising initiative, The Ashdown Forest Foundation (TAFF), has just started and is discussing ambitious plans to raise large sums from national and international donors to safeguard the Forest’s future.  But it will take time for such significant funds to materialise and meanwhile the Forest’s survival depends on finding more immediate sources. 

James and his staff are actively seeking and applying for other grants, and they would welcome any contributions or fundraising ideas from the Sussex community and surrounding areas.

Help save our Forest!

For anyone who feels moved and able to contribute, personal donations can be made via the TAFF Justgiving page or the Ashdown Forest website.  

You can also help by writing to your local County and District Councillors across Sussex to ask them to support some funding for the Forest, at least for the coming 2-3 years.

Local Councillors clearly have a delicate job of balancing support for vital services with many other demands, but the Forest presents a good case for short-term funding:  it has played a key role in keeping us physically and mentally healthy during lockdowns; as we face up to the climate crisis, it provides clean air to breathe and its heathlands clean our Sussex water sources; it also holds a cultural place in our hearts as the home of Winnie-the-Pooh and friends, putting it on the international tourism map, which in turn helps the local economy. 

Let’s all support the start of this new and promising chapter for the Ashdown Forest and give it the happy ending it deserves – by raising awareness we can all help to secure the necessary funding to help restore and maintain this precious green space for our children, grandchildren and great-grandchildren to enjoy.

Last word from Pooh

“But, of course, it isn’t really Good-bye, because the Forest will always be there… and anybody who is Friendly with Bears can find it.” ― A.A. Milne, The House at Pooh Corner

A hot air balloon floats over the Ashdown Forest
High hopes: a hot air balloon floats over the Ashdown Forest -photo by Anna Muncey / “Ashdown balloon” by annamuncey is licensed under CC BY-NC-SA 2.0

CLICK HERE TO DONATE TO OUR CROWDFUNDER

HELP US BECOME STRONGER SO THAT WE CAN CONTINUE TO DELIVER POWERFUL CITIZEN JOURNALISM!

Tags: Nature
Previous Post

Beautiful but deadly: the pollution of Sussex rivers

Next Post

Profits from pollution: how private monopoly Southern Water is failing the public

Elizabeth Riminton-Drury

Elizabeth Riminton-Drury

Elizabeth is a passionate environmentalist, living in rural East Sussex where she is an active grassroots campaigner. She is an experienced political communicator and long-term EU advocacy strategist, mainly for environmental organisations. As a committed citizen of Europe, she is determined to promote the closest possible relations between UK and the rest of Europe until we can rejoin the EU. She rides her horse on Ashdown Forest and campaigns to preserve the forest as a valuable environmental site and a common green space for all.

Related Posts

Bayeux Tapestry Scene 21.png -  Photo credit: Wikimedia CommonsUniversité de Caen Normandie · CNRS · ENSICAEN    Public Domain,
Culture

The Powerful Woman Missing from the Bayeux Tapestry : Matilda of Flanders

by Natasha Hodgson
10 September 2026
The_Escape_book
Culture

The Escape – a book review

by Alex Turpie
6 September 2026
Bags of discarded goods on a pavement
Environment

The broken circle, what nature knows about enough

by Oak Bear
5 September 2026
Brighton's Food Hall Kitchens
Community

A sustainable future : Changing the food system in Brighton

by James Joughin
4 September 2026
A hummingbird hawk-moth approaching a flower
Environment

The quiet world of a hummingbird hawk-moth

by Oak Bear
29 August 2026
Next Post
Protesters on a Hastings beach following yet another sewage spill by Southern Water

Profits from pollution: how private monopoly Southern Water is failing the public

PLEASE SUPPORT OUR CROWDFUNDER

BROWSE BY TAGS

Afghanistan Animal welfare Art Autobiography Biodiversity Brighton and Hove Christmas Citizenship Climate change Conflict Cost of living Covid-19 Eastbourne East Sussex Energy Equality Finance Food and drink Gaza Gender rights Hastings International Women's Day Lewes Local elections Media Music Nature Newhaven NHS Pollution Refugees Rewilding Schools Sewage Species survival Sport Sunday read Ukraine USA Walking Water pollution West Sussex Women Worthing youth
Sussex Bylines

We are a not-for-profit citizen journalism publication. Our aim is to publish well-written, fact-based articles and opinion pieces on subjects that are of interest to people in Sussex and beyond.

Sussex Bylines is a trading brand of Bylines Networks Limited which is separate to, but allied with, Byline Times.

Learn more about us

No Result
View All Result
  • About
  • Authors and editors
  • Complaints
  • Contact
  • Donate
  • Newsletter sign up
  • Letters
  • Network RSS Feeds
  • Network Map
  • Submission Guidelines
  • Download the Bylines Network App

© 2020-2026 Sussex Bylines. Powerful Citizen Journalism. ISSN 3049-9747

No Result
View All Result
  • Politics
    • Democracy
    • Elections
    • Human rights
  • Environment
  • News
    • Brexit
    • Education
    • Environment
    • Health and care
    • Home affairs
    • Transport
  • Business
    • Economy
    • Farming and fishing
    • Planning and housing
    • Science and technology
    • Trade
  • Community
    • Culture
    • History and heritage
    • Lifestyle
    • Sport and leisure
    • Travel and tourism
  • Sussex
  • World
    • Europe
  • Authors and editors

Newsletter sign up

CROWDFUNDER

© 2020-2026 Sussex Bylines. Powerful Citizen Journalism. ISSN 3049-9747